Answer every customer
No enquiry slips through
Lead Capture System
Call-back requests, web forms and Facebook messages land in one list, and the customer gets a reply inside a minute, even when you're up a ladder.
Intelligent Systems & Operational Design
We handle the enquiries, reminders, reviews and follow-ups. You do the job.
We build the systems that answer enquiries, send reminders, ask for reviews and keep your customer records straight. They use AI for the routine work, hand anything that needs judgement to a person, and we look after them for you.
Start the conversation
No commitment. No jargon. Just clarity about your operation.
The middle layer is the one we build.
Built around your business
Which is closest to yours?
Pick one. Everything below changes to match: the chores owners tell us about, and the systems we'd build first.
Where the week goes
Evenings lost to the admin around the job.
An enquiry comes in at nine at night while you're finishing a job. By the time you ring back in the morning, they've booked someone else.
The same customer lives in your job app, your phone and a WhatsApp thread, and the three never quite agree.
Someone had a boiler fitted two years ago and hasn't heard from you since. The service comes due and a competitor gets it.
What we'd build
The three a trade business usually needs first.
Keep the team in step
Every customer on one screen
CRM System
One record per customer that your job app, your inbox and your phone all feed, so whoever picks up the phone sees the last job.
Bring them back
Brings back customers who've gone quiet
Customer Retention & Win-back Flows
When a service or safety check comes due, the customer gets one plain message from you. You're told who booked.
What stays yours: the welcome, complaints, and any moment that needs real empathy. We never automate those.
Talk to us about your trade businessWhat we do
Keep the software you've got. We make it work as one.
Your booking system books. Your accounts package does the accounts.
What they don't do is talk to each other, so the same details get typed twice.
We build the piece that connects them: one customer record, one list of enquiries, one place to look.
Then we run it, so there's no new app for you to learn.
Results
What one loyalty system has recorded for Sister Coffee.
A stamp card for a café in Abersychan, built and run by us since 13 July. Every figure here was counted from the live system on 27 September 2026, not estimated.
Returning members that weekNew members that week
From the week of 17 Aug, more returning members than new ones, every week since.
| Week of | New members | Returning members | Members in that week |
|---|---|---|---|
| 20 Jul | 267 | 0 | 185 |
| 27 Jul | 233 | 66 | 306 |
| 3 Aug | 135 | 81 | 200 |
| 10 Aug | 155 | 107 | 245 |
| 17 Aug | 112 | 115 | 217 |
| 24 Aug | 50 | 107 | 162 |
| 31 Aug | 69 | 102 | 171 |
| 7 Sep | 66 | 123 | 191 |
| 14 Sep | 75 | 134 | 212 |
| 21 Sep | 45 | 139 | 185 |
“Came back” means stamped on two or more different days. The last week runs to Sunday morning. There is no before figure to compare against: a paper stamp card counts nothing.
Read the Sister Coffee case studyHow We Work
Simple by design. Fast by necessity.
01
Tell us the one thing
A short form: how to reach you, and the job your software won't do. A couple of minutes, nothing to book. We come back to you, and if it's worth a conversation we book a call and work through it on your numbers. If something off the shelf would serve you better, we'll say so.
02
We build it, usually in 7 to 14 days
We scope it, build it, test it with your team, and put it live. You make the decisions about how it should work. You do none of the technical work and you do not need to understand the code.
03
You own it, we keep it running
The code, the data and the accounts are yours from day one, so you are never locked in. The optional monthly retainer covers monitoring, fixes and improvements, and you can cancel it at any time without losing the system.
Client Work
Real systems. Real clients. Built to last.
Every system byStrata builds is bespoke, handed over to the client, and built to be used every day, not just demonstrated once.
Vouno, Santorini, Greece
Four connected systems for a boutique villa property in Santorini.
byStrata built Vouno's complete operational ecosystem from the ground up for the 2026 season. The operations app gave housekeeping staff a structured digital workflow for villa completions and issue reporting, while the management dashboard gave the team a live view of the entire property.
Alongside the ops app, byStrata built an 18-step pre-arrival guest survey in eight languages, capturing transport, wellness, dining, activities, and occasion preferences. Every completed survey fed directly into an AI pipeline that generated a single, tailored Santorini itinerary per guest, which appeared as a downloadable PDF inside the management dashboard.
A fourth system, an in-villa guest information portal reached by a QR code in every villa, gave guests property information and local guidance in their own language. From a manager creating a booking to a guest receiving a personalised itinerary, the entire flow was connected. The systems were retired in October 2026 when the engagement ended, and Vouno kept all of its data.
Operations AppGuest Survey EcosystemAI Itinerary GeneratorIn-Villa Guest Portal
View the full case studySister Coffee × Beau Bronze, South Wales
A cross-business loyalty and rewards app for two venues on the same street.
Sister Coffee and the family's Beau Bronze tanning salon sit side by side in Abersychan, South Wales. byStrata built a single loyalty app that connects both: customers earn a stamp for every drink at Sister Coffee, and ten stamps earns a free drink there or an 8-minute sunbed next door at Beau Bronze.
The system runs three interfaces from a single codebase. The customer PWA installs to the phone home screen and handles sign-up, the stamp card, a personal QR, and reward claiming. The staff tablet lets the team scan a QR or look a customer up by phone, then stamp or redeem in one tap. The owner admin gives a combined view across both businesses, plus SMS member messaging.
All on a secure, owner-controlled stack: real authentication and row-level security, no per-customer loyalty fees, no lock-in.
Customer PWAStaff Tablet InterfaceOwner Admin
View the full case studyThe Team
Two founders. One focus.
byStrata is a focused, founder-led studio. No account managers. No handoffs. You work directly with the people building your system.
GM
Gabriel Maier
Strategy & Client Success
Gabriel brings deep operational and hospitality knowledge to every project, understanding the rhythms of experience-led businesses and the human moments that make them work. He leads client relationships and ensures every system actually fits the way your team operates.
JH
Jordan Hardwick
Technology & Automation
Jordan architects and builds the automation systems, from integration design and API connections through to front-end applications. If it can be automated, he's already thought about how, and how to make it maintainable.
Get in Touch
What's the part you're still doing by hand?
Tell us the one thing your software won't do and we'll ring you back. If you'd be better off with something off the shelf, we'll say so on the call and save you the money.
Start the conversation
No commitment. No jargon. Just clarity about your operation.
Email us directly: info@bystrata.co.uk